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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to arrowswiftprint.com.

ARROW SWIFT PRINTING & COPY CENTER PRESENTS
DEC
6
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Matt Granata
The Way I See It
 

The Couple Who Shares Everything

Here’s a humorous story about a couple that shares everything…

An older man ordered one hamburger, fries, and a soda. He carefully cut the hamburger in half, placing one half in front of his wife, and then he divided the fries into two even piles. They both took a sip of the soda and set it down between them.

As the man began to eat a few bites, a young man came over to the table and politely offered to buy another meal for the couple. The man thanked him but explained how they were used to sharing everything. After noticing the man eating and the woman sitting quietly after several minutes went by, the man came over again and begged to let him buy another meal for them. The older woman said, “No, thank you, we are used to sharing everything.”

Finally, as the older man finished eating and was wiping his face neatly with the napkin, the young man came over one last time. He said to the woman, “I noticed you haven’t eaten anything yet… your food is going to get cold. What are you waiting for?” She answered, “The teeth.”

Here’s the way I see it: Tony Gaskins said it best: “To be content doesn’t mean you don’t desire more; it means you're thankful for what you have and patient for what’s to come.”

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Idea of the Week
Master the Light With Custom White Balance
WHITER WHITES WITH ONE BUTTON

Not so long ago, color photographs were developed and printed in a darkroom. Colors were adjusted using chemicals, graduated color filters, and hundreds of dollars worth of equipment. The process of developing and printing photographs was long and grueling. Fortunately, today, things are different. Film photography has become a fine art, and digital photography has taken the helm because of its quick and efficient turnaround.

In the digital world, images can be edited, re-edited, and manipulated before they go to print. Instead of the enlargers and chemical baths found in traditional darkrooms, we now have the technology that gives us the post-processing power to tweak and change photographs to enhance them, sort of like a digital darkroom.

Adobe Lightroom is an inexpensive post-processing program used by amateur and professional photographers across the globe to edit and refine images. It includes many great features, one of which is a powerful White Balance tool that allows you to make color-tint adjustments that will help normalize the color tones you just couldn't land in-camera.

What Is White Balance And Why Does It Matter?

White Balance, which is measured in Kelvins, represents the temperature of light (cool or warm) recorded by your camera. Kelvins range from 1,500K (very warm) to 15,000K (very cool). It's important to stay aware of your White Balance setting as it could save you hours of editing time later. Most cameras today have pre-programmed presets such as Tungsten, Shade, Flash, Florescent, and Cloudy that all record temperature differently and help you capture colors as accurately as possible.

WHITE BALANCE COLOR CHART

How Can I Make White Balance Changes In Lightroom?

When things aren't exactly what you're looking for, and you need to make adjustments, there are three ways you can adjust White Balance in Lightroom:

1) Eyedropper tool

Select the eyedropper tool from the Basics Panel and find an area in your image with light gray or neutral tones. Click that spot with the eyedropper tool and let Lightroom calculate the White Balance for you.

Eyedropper tool GIF

2) White Balance presets (RAW images only)

If your image is in RAW format, you'll have a list of White Balance presets available to you through the Basics Panel. Using the White Balance drop down menu, select an option that best describes the lighting conditions you shot in.

White Balance presents GIF

3) White Balance temperature and tint sliders

The temperature and tint sliders are an advanced setting that allows you to manually adjust how warm or cool an image is, in addition to adjusting the tint between green and magenta. This setting is the most powerful option of the three.

White Balance Temperature and Tint sliders GIF

Go ahead and test the waters, and don't worry if you've made a mistake with your settings. Lightroom is a non-destructive editing program, so you can always get back to square one if you've made changes that just don't work well. Simply use the Reset button to remove all adjustments and return your settings to what they were when the image was captured, and you can start again.

See more great ideas like this!
Click here to visit the Arrow Swift Printing & Copy Center - Ideas Collection.
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Marketing Tip
Tradeshow Incentives
INCENTIVIZE ATTENDEES TO VISIT YOUR BOOTH

When it comes to tradeshows and industry events, there are often dozens of vendors vying for attention from attendees. Here are just a couple of ways to incentivize attendees to visit your booth at your next tradeshow or industry event:

A message like “Visit us at Booth #42” isn’t very motivating to tradeshow attendees. Instead, think of creative opportunities to add value that can only be received at the tradeshow event.

For example, “Visit Booth #42 for live product demos on XZY” or “Visit Booth #42 to check out our exclusive XX discount available only to show attendees.”

If you’re looking for a great way to cut through digital marketing clutter, direct mail postcards are a great way to get your message in the hands of your prospects and customers. You can also consider linking to a landing page with more information about whatever you will be promoting at the show (live demo, exclusive promotion, etc.).

If you’d like help creating the perfect postcard or direct mailer to draw attendees to your booth, our team is here to help! And let us know if you’d like to see preshow marketing samples.

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Uncommon Product
QR Registrations
A CONVENIENT WAY TO SIGN UP OR REGISTER

Marketing materials featuring QR code registration links are convenient for students, volunteers, and other attendees to sign up or register for an event. QR codes can easily be added to postcards, flyers, tri-folds, posters, envelopes, door hangers, and more!

QR codes make it easy for your audience to access your registration page. With an easy-to-scan QR code, your audience can instantly scan and access your site without manually typing or entering a long or complicated web address.

In addition, by eliminating manual registration forms, your team won’t have to decipher and guess the spelling if users have messy handwriting or spend time re-entering attendee information into your database.

If you’d like time-saving tips for your next printing project, we’d love to help! Check out our website or give us a call today.

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Tech Tip
Benefits of Wireless Charging
CHARGE WITHOUT BEING CONNECTED BY WIRES

As the name suggests, wireless charging allows a phone to charge without being connected by wires. If you’ve never considered a wireless charger for your smartphone, here are a few reasons to reconsider.

  • Connecting your device to a charging port regularly increases wear and tear on your phone. When was the last time you grabbed your phone without realizing it was plugged in or dropped it while connected to the charge? The ports can easily become loose, dirty, and damaged from frequent use.

  • Wireless charging pads often mean less clutter and eliminate the need for multiple cords and cables. It can also save you from remembering which devices use certain cable types.

  • You don’t have to worry about connectivity issues caused by third-party charging cables, which are unreliable.

  • Wireless chargers are easy and convenient. Simply place your phone on a wireless charger for a few minutes to boost its battery.

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Fun@Work

Spotlight Recipe

Something to inspire you... Tony Robbins and a recipe for Candied Sweet Potatoes

Did You Know?

Did you know that manual typewriting keyboards were once arranged alphabetically?

Printing Quiz

When your printer mentions saddle stitch, what they really mean is:

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