You have requested to unsubscribe from the Printer@Work e-mail newsletter. Please enter your e-mail address below and click the Unsubscribe button. You will immediately be removed from the Printer@Work e-mail list.

E-mail Address
We’re sorry to see you go… we hope to see you again soon!

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to arrowswiftprint.com.

ARROW SWIFT PRINTING & COPY CENTER PRESENTS
MAY
16
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
Message
A Message from Matt Granata
The Way I See It
 

The Paradox of Our Time

“The Paradox of Our Time” has been credited to numerous authors. Regardless of its origins, you may enjoy an inspirational refresher of these thought-provoking words of wisdom.

The paradox of our time in history is that we have taller buildings but shorter tempers; wider freeways but narrower viewpoints; we spend more but have less; we buy more but enjoy it less.

We have bigger houses and smaller families; more conveniences but less time; we have more degrees but less sense; more knowledge but less judgment; more experts but more problems; more medicine but less wellness.

We drink too much, smoke too much, spend too recklessly, laugh too little, drive too fast, get angry too quickly, stay up too late, get up too tired, read too seldom, watch TV too much, and pray too seldom.

We have multiplied our possessions but reduced our values. We talk too much, love too seldom, and hate too often. We’ve learned how to make a living but not a life; we’ve added years to life, not life to years.

Here’s the way I see it: Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain.

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
Idea
Idea of the Week
3 Types of Referrals that Will Grow Your Business

Business referrals are a powerful tool that can help grow your business and create goodwill among other business owners in your community.

461-Handshake.jpg

Referrals can result in speaking engagements, blog posts, webinars, and other opportunities that position you as an expert. Working with other businesses in your community can help you promote each other's efforts and increase your market share. Since referrals are free, they can double your leads for the same amount of money as traditional advertising.

In his book, "Niching Up," Chris Dreyer discusses using referrals to generate more business and offers advice on how to do so effectively. There are three primary ways to use referrals to grow your business: client referrals, complementary service referrals, and competitor referrals.

1. Client Referrals

Client referrals are the most straightforward way to get referrals.

If you've delivered the desired outcome to your clients, they will likely be excited to tell others about their positive experience working with you. It's essential to have systems and strategies to encourage clients to provide referrals, such as posting online reviews, using printed referral cards, or making a video testimonial.

You'll naturally receive more referrals if you're good at what you do.

461-ReferralCard.jpg

2. Complementary Service Referrals

Complementary service referrals involve partnering with other businesses that offer services that complement yours.

For example, if you own an art gallery, you may partner with a framing company to offer your clients a complete custom framing package. This type of referral can be mutually beneficial and help build relationships with other businesses in your community.

3. Competitor Referrals

Competitor referrals may seem counterintuitive, but they can be beneficial in certain situations.

For example, if you're not licensed to do business in a particular state or region, you may need to refer a client to a competitor. Similarly, if you're too busy to take on a new client, referring them to a competitor can help ensure they receive the service they need in a timely manner. Finally, if you or your staff are not clicking with a particular client, referring them to a competitor may be the best solution.

When referring clients to competitors, it's important to give them options and let them make the final decision. Different agencies have different offers, and what's best for each individual is subjective and based on the prospect's specific needs. By offering referrals to your competitors, you can build goodwill and establish yourself as a trusted resource in your community.

Referrals = Relationships

Building relationships with other businesses in your community is essential for getting referrals and growing your business.

Take the time to get to know other businesses in your niche and refer clients to other niched companies that specialize in areas you don't offer. By building relationships with your competitors, you may even receive referrals from them in the future.

See more great ideas like this!
Click here to visit the Arrow Swift Printing & Copy Center - Ideas Collection.
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
MARKETING
Marketing Tip
Product Marketing Cards
MARKETING TOOL TO INCLUDE WITH PRODUCT PACKAGING AND ORDERS

Printed product cards can be a great marketing tool to include with product packaging and orders. While product marketing cards are great to include with any order, they can be especially helpful if your products have been updated or changed.

For example, Dollar Shave Club recently switched members to their newest and most innovative razor system. To inform their customers about the update, their subscription boxes included a “Meet Your New Razor” card detailing how this razor differs from their previous models. They explained how the handle connects differently than previous models and addressed product improvements based on customer input.

Product marketing cards can also be a great way to explain product features, encourage customer feedback, provide contact information, and direct customers to your website for detailed product information.

If you’d like ideas for creating the perfect print marketing tools to promote your products and services, we’d love to help! Stop by or give us a call today.

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
PRODUCT
Uncommon Product
Die Cut Posters
ENSURE YOUR POSTER IS SEEN AND REMEMBERED

Creatively shaped die-cut posters are a great way to demand attention and ensure your poster is seen and remembered.

Die-cut posters can be designed in any shape and size and are commonly used to announce new products and services, promote upcoming events, or display them as a fun decoration.

For example, a die-cut poster could feature an oversized head cutout or a life-size cutout of a person for a birthday party, graduation, retirement, or other celebration. Creative die-cut poster examples can be a thoughtful addition if you have a friend or family member that cannot attend an important event, making it feel more like the person is in attendance.

Our team is just a phone call away if you’d like help creating the perfect die-cut poster for your organization or upcoming event. We look forward to hearing from you!

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
TECH
Tech Tip
Delete Your Home Photos from Property Websites
IF YOU'D LIKE HELPFUL TIPS FOR YOUR NEXT PRINTING PROJECT, GIVE US A CALL OR VISIT OUR WEBSITE TODAY.

Did you know that after you purchase a house, the photos may still appear online on property sites, such as realtor.com or Zillow? After the purchase is finalized, many people want their home to be private and choose to remove these photos from the public eye. In some cases, photos can also make it easy for identity thieves, scammers, and possibly even stalkers to verify your address and see what the house looks like inside and out.

The most effective way to remove photos of your home from real estate websites is to ask for this in your purchase offer. If you’ve already closed on your home, you could ask the listing agent. If they are unable to do this, you can also remove photos from various property websites by creating an account and “claiming” the home.

  • Here’s an example of how to remove property photos from your home listing on Zillow:

  • Log in or create an account on Zillow.com

  • Type in your address to find your home. Then to claim your home, you’ll need to verify that you are the legal owner.

  • Click on your profile icon, select “Your Home,” then select the property “Edit Facts.”

  • Click a photo, then select “Remove Photo.” Repeat for all photos you wish to remove. You can also add or change other details about the home.

  • Select “Save Changes.”


MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
Fun
Fun@Work

Spotlight Recipe

Colleen Hoover and Berry Cheesecake Parfaits... Something to write home about!

Did You Know?

Have you experienced a brain freeze when eating ice cream or a slushie? It is commonly described...

Printing Quiz

If your printer mentions a spread, what they really mean is:

Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Arrow Swift Printing & Copy Center, visit arrowswiftprint.com.
Copyright © 2023
Arrow Swift Printing & Copy Center, 72 W. Carleton Road, Hillsdale, MI 49242 517-437-2990